President William Ruto announced that Kenyan digital creators will soon be able to monetize their content on social platforms under the Meta brand, such as Facebook and Instagram, through M-Pesa. This move is aimed at providing creators with a more accessible and convenient way to receive payments for their work.
During a meeting with officials from Meta, President Ruto expressed his satisfaction with the decision to use M-Pesa for monetization, highlighting the challenges faced by Kenyan digital creators in receiving payments due to a lack of financial instruments. He emphasized the importance of this initiative in enabling creators to transact more easily and comfortably using a platform that is widely used and familiar to many Kenyans.
With the eligibility program set to be rolled out in the coming weeks, Kenyan digital creators can look forward to receiving their pay through M-Pesa. President Ruto’s announcement signals a positive step towards empowering content creators in Kenya and providing them with the necessary tools to thrive in the digital space. This move is expected to benefit a wide range of creators who may not have had access to traditional payment methods, opening up new opportunities for growth and success in the digital content industry.